Wearable Luxury

Chronos

Wearable Luxury

Chronos

Make your watch a smart watch

Chronos allows for any watch to become a smart watch. The small module attaches discreetly to the back of a watch and adds a ton of features like fitness tracking, music control, notification alerts, and more. Loft worked with Chronos to develop a brand language that could be used to help market their product.  


Do More With Your Watch

Chronos allows for any watch to become a smart watch. The small module attaches discreetly to the back of a watch and adds a ton of features like fitness tracking, music control, notification alerts, and more. Loft worked with Chronos to develop a brand language that could be used to help market their product.  


Do More With Your Watch

Chronos allows for any watch to become a smart watch. The small module attaches discreetly to the back of a watch and adds a ton of features like fitness tracking, music control, notification alerts, and more. Loft worked with Chronos to develop a brand language that could be used to help market their product.  


Branding, more than just a logo

Branding is about so much more than just a name and logo. It's all about delving in and understanding the user, then creating a brand visualization that expresses the core of what users want, and developing the brand system around that principle.

Branding, more than just a logo

Branding is about so much more than just a name and logo. It's all about delving in and understanding the user, then creating a brand visualization that expresses the core of what users want, and developing the brand system around that principle.

Branding, more than just a logo

Branding is about so much more than just a name and logo. It's all about delving in and understanding the user, then creating a brand visualization that expresses the core of what users want, and developing the brand system around that principle.

Slim design makes it feel like a part of your watch
Slim design makes it feel like a part of your watch
Keep track

The Chronos app logs all of your activity, like a smartwatch or fitness tracker. It also lets you manage notifications, and control inputs.

Keep track

The Chronos app logs all of your activity, like a smartwatch or fitness tracker. It also lets you manage notifications, and control inputs.

Keep track

The Chronos app logs all of your activity, like a smartwatch or fitness tracker. It also lets you manage notifications, and control inputs.

"Chronos may be a great way for people to try basic wearable tech without ditching their beloved timepiece"

The Wall Street Journal

Marring branding and UX

We created a unified look between the branding and the app. Making for a cohesive user experience.

Marring branding and UX

We created a unified look between the branding and the app. Making for a cohesive user experience.

A bold brand for a bold new product
All of your activities

After a busy day, log into the app to take a look at all of your hard work, inform the app of the types of activities you were doing to get a more accurate reading, and even see a map of where you've been.

All of your activities

After a busy day, log into the app to take a look at all of your hard work, inform the app of the types of activities you were doing to get a more accurate reading, and even see a map of where you've been.