After a mastectomy or breast tissue procedure, many women experience waves of intense cold sensations that they cannot shake. The start-up Brilliantly, and their first product Warm, is designed to address this problem. Brilliantly’s mission is to help these women feel more comfortable and relaxed as they navigate the months and years after surgery. Their revolutionary warming bra insert is safe and discreet. It can be worn comfortably on any size, any body, and with any undergarment. The customizable warming experience can be managed from your phone via Bluetooth, and allows users to feel confident and comfortable wherever they are.
The Loft team was proud to tackle the challenge of designing Brillantly’s first core product. Our female-led design and engineering team immediately understood the need for a product like Warm, and was eager to make it a reality. We dedicated ourselves to designing a product that was functional while still being comfortable for the user to wear everyday. Through our research and design expertise, we were able to determine the most discrete yet functional placement for the hardware component of Warm. Then, we ensured that it was easy to use for everyone by designing a custom, user-friendly app to accompany the product.
At Loft, we are passionate about helping bring products that make a difference to life. Brilliantly Warm’s wearable form enables users to activate a comfortable warming sensation any time they need it. This revolutionary product addresses a real need in the lives of people recovering from breast tissue surgery, bringing them comfort and warmth at the touch of a button. Making Warm versatile, discrete, and easy to use was essential to its success, and Loft was proud to make it happen.