When a bite of birthday cake could mean a trip to the hospital, food allergies can really get in the way of living life. Allergy Amulet is a startup that believes food should be a source of fuel, not fear. Their revolutionary wearable sensor is designed to be discreet, user friendly, and always at hand—after all, most allergic reactions happen outside the home. The sensor tests for common allergens and gives scientifically-backed test results in seconds. Users are empowered to know what’s in their food, so they can enjoy the sweeter things in life.
Loft worked with the Allergy Amulet team to design a sleek and subtle device that can be worn as a necklace or on a keychain. Thanks to the device’s elegant, discreet form and hidden screen to display results, Allergy Amulet doesn’t draw attention. It allows people with food allergies to feel “normal” rather than defined by their allergies.
The Amulet’s straightforward user experience and rapid, accurate results instill confidence in the product. The high level of accuracy and reliability are complemented by simple, professional graphics. The device empowers users to make decisions about their food by bringing lab-quality results to the dinner table. Users feel secure in the knowledge that they can quickly and easily know what’s on their plate.
The Amulet's wearable option gives users easy access to accurate food testing, whenever and wherever they need it. Loft’s sleek and portable design makes it easy to discreetly wear the Amulet everyday enabling users to savor life's most important moments, safely and simply.
Allergy Amulet’s launch has brought nothing but success. After selling out their first pre-sale in early 2021 in less than 24 hours the company raised $4m for further development—and they’re just getting started.