Galentine's Day > Valentine's Day

Help us Celebrate Three Kicka** Female Designers Working to Change the Industry from Within

Jeanette Numbers

This year, to celebrate Galentine’s Day we highlighted three female industrial designers driving change in a profession that is 95% male. Read their stories, and hear them speak on March 4th!

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At Loft, we take pride in a corporate culture that always finds a way to bring some fun into the office (ex: our SuperBowl betting pool–congrats again, Catherine–or the kiiiinda crazy homemade instrument musical mashup we’re working on in our spare time) So, when February rolled around, it only made sense to celebrate our own version of Galentine’s Day by highlighting female leadership in industrial design, something that is much more rare than it should be – and a problem we’re committed to changing.

As a recent report from Design Allyship shares by Design Council found that in the UK alone, product and industrial design are male-dominated professions at 95%, with women making up only 17% of all design manager positions. We’ve got so much more to share on this topic, but in the meantime, we dedicated this Galentine’s Day to celebrating women industrial designers that are working to change the industry from within. Read about them here, and then tune in on Thursday, March 4th to hear them speak on our first Outsiders on the Inside panel of 2021!

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Lindsay Malatesta, Senior Industrial Designer, Bern Helmets

Lindsay is a Senior Industrial Designer who is passionate about using design to tell users' stories through ethical and equitable products. She believes design is a way to bring more joy to the world and that happiness can come out of anything from accessible toys to medical devices that improve patient outcomes. Lindsay has a wide breadth of work experience spanning hard and soft goods, toys, medical devices, and outdoor gear. Her passion is using design to tell stories and advocates for diverse and inclusive research to ensure the design world makes better products for more people. As a professional in the outdoor industry, she has dedicated her expertise to creating more equitable and accessible outdoors as well as pushing the industry standards for eco-friendly products forward. Outside of work, Lindsay focuses on using design and her passions to enact positive change whether through volunteering for non-profits like Science Delivered or through the creation and curation of Unif-ID space for women and non-binary industrial designers.

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Madison Maxey, Founder and CEO of Loomia

Madison Maxey is passionate about working at the intersection of design and engineering to create useful products. She is currently focused on bringing conformable circuits (e-textiles) to scale through her company, Loomia. The company’s mission is to create tools for engineers and designers who are creating next-generation products.

Throughout the course of Madison’s work at Loomia, she developed e-textile prototypes and workshops for companies like North Face, Google, PVH, Flextronics, Adidas, and Corning.

In addition to e-textiles, Madison has performed computational design and physical computing work for the F.I.T Museum, Forbes 30 Under 30 Summit, CNBC’s Jump Jive and Thrive, and Google Creative Lab. She also held creative technology residences at the School of Visual Arts, Autodesk, and Pratt’s BF+DA where I won the BF+DA Technology Innovation Award.

Madison’s work has built the foundation for 5 granted patents and has led to invited lectures at universities such as Columbia University, Parsons School of Design, NYU, and University of Illinois Champaign Urbana.

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Stephanie Howard, Founder and Creative Director, HOW AND WHY

With over 25 years of experience including a Design Director role at Nike Inc, Lead Designer at New Balance, and Innovation Director at Seventh Generation, Stephanie formed HOW AND WHY in 2010, an award-winning consulting studio, working on Visual Brand Language, Product Design, and Innovation Strategy for purpose-driven companies.  Prior to this, she laid the foundation for advanced innovation strategy at Seventh Generation – voted in the Top 10 of Fast Company magazine’s Most Innovative Consumer Products Companies, and a leader in corporate responsibility. At Nike, she led the Women’s Running footwear design initiative, and later set a creative vision as Design Director of Nike and Bauer Hockey. Brands she has worked with include: Nike, Bauer, Reebok, New Balance, Converse, The North Face, Vans, Timberland, Titleist, Tracksmith, Smartwool, and Xtratuf.

Stephanie is on the board of directors of Women in Sports Tech, an organization with the mission to drive growth opportunities for women throughout the sports tech landscape, and is co-founder of WiST Next Gen, an initiative to shed light on sports tech careers for young women in middle and high school, with a focus on reaching underserved communities.

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We admire these talented designers for bringing the female perspective to projects that are pushing boundaries in the women’s health space and beyond, and we’re looking forward to hearing their experiences IRL during our virtual panel session. Last year’s sessions were unmissable conversations with attendees from across the country. Don’t miss our first one of 2021!

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