What We Do

Research & Strategy

We learn what your customers need and your competitors offer so that we can create unique products people will love.

Research and strategy play an essential role in ensuring your offerings fulfill user needs, are intuitive to operate, and remain differentiated from your competitors’ products. With Loft’s established research methodologies and our unique insight into retailer needs, we identify promising niches in the marketplace and create a long-term roadmap for business growth.

Research & Strategy


We go above and beyond to get to know your customers: What frustrates them, delights them, and motivates them. We employ a variety of tried-and-true research techniques that help you gain a deeper understanding of your customers and how best to enhance their lives.

Evaluative Research

We keep the end user in mind throughout the entire design and development process, ensuring that the final product is not just functional but also intuitive and easy to use. Over the course of the project, our team repeatedly tests concepts with actual humans who match your user profile, and translates those findings into form, fit, and function improvements that align with real-world needs and expectations.

Competitive Analysis

Knowing your competitors’ strengths and weaknesses will help you focus your resources and improve your offerings. We investigate competitor products – as well as your own existing products – to compare performance, functionality, usability, and cost.

Opportunity Identification

Creating meaningful products and services is all about being ahead of the curve. We combine our deep understanding of user needs with extensive market and trend research to identify underserved segments and budding opportunities your business can capitalize on.

Product Strategy

Being on the cutting-edge requires tactical organization as well as bold vision. We develop concrete and actionable plans that enable you to realize your ambitions, generate business growth, and adapt to ongoing innovations well into the future.