What We Do
We build brands from the ground up, crafting verbal and visual stories that are authentically your own.
A brand is more than just a logo – it’s the embodiment of your company’s purpose and personality. Loft works with our clients to identify their key differentiators and creates a comprehensive messaging platform and visual identity that conveys those qualities to the world. The result: A brand that stands for something unique to who you are – and that stands out in the minds of your customers.
Before we develop a brand aesthetic, we want to get to know you, your customers, your company, and your product. We synthesize this into a clear story that forms the foundation of your brand – a story we can then tell through your visual identity and products.
A successful brand can conjure a wide range of emotions using a simple graphic element. This impressive level of recognition and response is born from a visual identity that’s not only distinctive, but also consistent. Using logo, graphics, fonts, and colors, we develop coherent and consistent brand identities that bring your products and company to life in the minds of your customers.
Visual Brand Language
Your products are the core of your brand, and must be just as visually striking and memorable as your logo. We use color, material, form, and finish to communicate your brand personality clearly and effectively across your entire product line – and to make a compelling statement on the shelves.